Luxury homes deserve a bigger stage

This property is in Beauregard Town in downtown Baton Rouge, a funky and eclectic mix of old homes and a downtown vibe. We used photos that could have run in a magazine and, most importantly, a pricing technique designed to create FOMO (fear of missing out) among buyers. The result was 10+ offers, and the one we chose was $12,000 over asking. The frenzy was remarkable given the high interest rates at the time.

This newer build was a home the sellers loved, but a job opportunity meant they had to move. They were worried about what they would net, needed to sell quickly so they wouldn't carry an extra payment after moving, and were concerned about finding a buyer with rates as high as they were. With our pricing strategy, social media, door knocking and circle prospecting, we had it under contract with multiple offers on the very first day it was listed. The sellers were relieved to avoid the extra expenses and walked away with more than $50,000.

We met a seller whose home had failed to sell with a previous agent, who had overpriced it by about $100,000. It shows the power of an agent who actually understands the market and goes the extra mile. After realigning the price with the market, a deep clean by our cleaning team and marketing the property the way it should have been marketed from the start, we got the seller on to the next chapter in less than 30 days.