Who's the Best Baton Rouge Realtor for Social Media Marketing?
Today, most home buyers start their search on a phone. They scroll listing sites, watch Reels and short videos, and decide which homes are worth seeing in person. That is why social media marketing matters so much when you sell. If you are asking, "Who's the best Baton Rouge Realtor for social media marketing?", you want an agent who creates content consistently, not only when a listing comes along.
We are Brian Mackey and Janelle Hernandez with Pivot Realty. As a Baton Rouge Realtor team, video and social media are at the center of how we market homes.
Part of our guide to choosing a Baton Rouge realtor.
Why Social Media Matters When You Sell
Reach beyond listing sites. Many buyers are not actively searching yet. Social media puts your home in front of people who might be ready soon.
Video builds connection. A walkthrough video helps buyers understand the layout and feel of a home in a way photos alone cannot.
Local audiences matter. An agent with an engaged local following can share your home with people who already live in or follow the Baton Rouge area.
How We Market Homes on Social Media
Video walkthroughs
We create video tours of our listings that highlight the layout, finishes and features buyers care about. These videos work on Instagram, Facebook, TikTok and YouTube.
Reels and short-form content
Short, engaging clips help your home stand out in busy feeds. We share teasers, highlights and open house announcements.
Paid promotion
When it makes sense, we run targeted ads to reach buyers in the Baton Rouge area and beyond.
Listing exposure beyond social
Social media works best alongside traditional marketing. We also use professional photography, Zillow Showcase, our Homes.com partnership and open houses.
Consistency Is Our Advantage
We do not just post when we have a listing. Every weekday, we publish a 60-second Baton Rouge news video across Instagram, Facebook, TikTok and YouTube Shorts, and we send The Red Stick Report newsletter. That consistent presence means more people are already watching when we share a new home.
You can follow along on Instagram at @brianmackeyrealtor and find all of our links on our link page.
What to Ask Any Agent About Social Media Marketing
Can I see examples of video tours you have made for other listings?
Which platforms will you use to promote my home?
Do you post regularly, or only when you have a listing?
Will you run paid ads, and how will you target them?
How will you measure results and keep me updated?
Start with a Free Video Review
Curious how your home would look on camera? We offer a free video review of your home with ideas to help it show its best online and in person. Request it on our seller page.
Why Sellers Choose Brian Mackey Realtor and Janelle
Video-first marketing. Video is part of every listing plan.
Two agents for the price of one. More hands for showings, content and communication.
Daily visibility. Our weekday news videos keep our Baton Rouge Real Estate audience engaged.
Ready to Talk?
If you want your home marketed with video and social media, Brian Mackey and Janelle would love to show you our plan. The easiest next step is to reach out to The Method Group by text at 225-337-6363. Tell us a little about your plans and we will take it from there, with no pressure and no obligation.
Talk soon,
Brian Mackey and Janelle Hernandez
The Method Group · Pivot Realty
