Billiard Brothers Pool Hall Coming to Tanger in Gonzales
Gonzales is about to get a pool hall with no bar, and that's exactly the point. The Billiard Brothers is getting ready to open a family-friendly billiards spot and game-room showroom at Tanger Outlets, and the owner has some big plans for it. I break it all down in about a minute in the video below, and there's more detail in the rest of this post.
More on living in Gonzales.
What's coming to Tanger Outlets in Gonzales
According to Ascension Business Report, The Billiard Brothers is preparing a 6,900-square-foot entertainment venue and retail showroom at Tanger Outlets in Gonzales. The opening is expected in early November.
Owner Will White says he's investing about $150,000 to get the concept up and running. It combines billiards, arcade-style entertainment and retail sales of game-room equipment under one roof.
Here's what will be inside:
Nearly 20 pool tables
Four foosball tables
Three PlayStation 5 gaming stations
Several TVs for watching sporting events
The numbers: $5 an hour and no alcohol
Pricing is simple: $5 per person, per hour. You can bring your own food and non-alcoholic drinks.
The biggest difference from a typical pool hall is that it won't serve alcohol at all. That's a deliberate choice. White told Ascension Business Report that most pool halls have to sell alcohol to keep the lights on, and he's trying to do something different by showing there can be fun spots for families and kids.
The venue will also double as a showroom for White's long-running retail and installation business. He started delivering and installing pool tables at 17, and today the business sells pool tables, foosball tables, shuffleboards, other game-room equipment and billiards accessories. If you've been thinking about a game room at home, you'll be able to see the products in person.
And here's the fun one: White's company supplied a black, 9-foot pool table for Kanye West's VIP area at his August concert at the Caesars Superdome in New Orleans. That job led to another one in Chicago, and White says he's scheduled to provide tables at upcoming concerts in Houston, Dallas and Phoenix.
What's on the calendar
This isn't meant to be just a place to drop in and shoot a few racks. White plans to host:
Junior billiards leagues
Foosball tournaments
Corporate team-building events and other gatherings
DJs on Friday and Saturday nights
White previously ran a pool hall in Denham Springs. He closed it because of a less-than-ideal location and limited parking, and he says Tanger was enthusiastic when he pitched the Gonzales concept. Tanger told him it wanted to bring entertainment to the center.
Why it matters for Gonzales and Ascension Parish
Tanger Outlets already draws shoppers to Gonzales, and adding an entertainment spot gives people another reason to stop in, stay a while and spend locally. For families in Gonzales, Prairieville and the rest of Ascension Parish, it's another option for a weekend outing, a birthday get-together or a team event without driving into Baton Rouge.
New businesses like this are part of what keeps an area growing. When people are looking at where to live, things to do close to home are often part of the conversation, along with commute times and access to shopping. It's a small project in dollar terms, but it adds to the mix of places to go in Gonzales.
What to watch next
Opening day: The opening is expected in early November. I'll share the date once it's announced.
Leagues and events: Keep an eye out for sign-ups for junior leagues and foosball tournaments.
More locations: If the Gonzales concept works, White is considering similar venues in Central, Hammond and the Northshore. He told Ascension Business Report that once he gets this model built and set up, he may open a number of smaller ones around the same size.
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Brian Mackey is a Realtor with Pivot Realty serving Baton Rouge, Gonzales, Prairieville and the surrounding area. Source: Ascension Business Report, Oct. 27, 2026.
